Privacy Policy

Your privacy is critically important to us. Here at Dyer Psychology, Inc we have a few fundamental principles:

We are thoughtful about the personal information we ask you to provide and the personal information that we collect about you through the operation of our services.
We store personal information for only as long as we have a reason to keep it.

We aim to make it as simple as possible for you to control what information on your website is shared publicly (or kept private), indexed by search engines, and permanently deleted.
We aim for full transparency on how we gather, use, and share your personal information.

Below is our Privacy Policy, which incorporates and clarifies these principles.

Who We Are and What This Policy Covers

This Privacy Policy applies to information that we collect about you when you use:

Scope of this Privacy Policy
This Privacy Policy applies to the following:
- Our website (dyerpsy.com) and any associated subdomains.
- Mobile applications or other digital platforms provided by Dyer Psychology, Inc.
- Third-party services or websites that use our Services while you are logged into your account with us.
For the purposes of this Privacy Policy, we collectively refer to our website, mobile applications, and related products or services as “Services.”
Please note that this Privacy Policy does not apply to any third-party products, platforms, or services not directly provided by Dyer Psychology, Inc., including those that may have a separate privacy policy (e.g., third-party scheduling or payment systems).
Purpose of this Privacy Policy
Below, we explain how we collect, use, and share information about you, along with the choices you have regarding that information.

Information We Collect

We collect information about you only when we have a valid reason to do so—such as to provide our Services, communicate with you, or improve your experience with our Services.

We gather this information from the following sources:

Information You Provide: When you interact with us directly, such as by filling out forms, scheduling appointments, or contacting us.
Automatically Collected Information: Data gathered through the operation of our website or other Services, such as usage statistics, device information, and cookies.
Information from External Sources: Data from third-party services or platforms that you use to interact with our Services, if applicable.

Below, we detail the specific types of information we collect and how it is used.

Information You Provide to Us

It’s probably no surprise that we collect information that you provide to us directly. Here are some examples:

Information You Provide

It’s no surprise that we collect information you provide directly to us. Below are examples of the types of information we may collect:

Basic Information: When you engage with us, we may request basic information such as your name, email address, phone number, and other contact details to set up appointments, communicate with you, or provide our Services.
Communications: Any time you contact us—whether via email, phone, forms, or other methods—we may collect and store a record of those communications. This includes information you provide when responding to surveys, subscribing to newsletters, or seeking support.
Payment and Billing Information: If you make a purchase, such as paying for therapy sessions or related services, we collect personal and payment details like your name, billing address, and credit card information. We also maintain a record of your transactions for administrative purposes.
Content Information: If you share personal details through any forms, feedback, or uploaded files (e.g., documents for assessments or other related materials), we may collect and store this information to better serve your needs.
Public Information: If you voluntarily provide information that is intended to be public (e.g., reviews or testimonials), we may collect and display it with your consent.

We ensure that any information you provide is handled securely and in compliance with applicable laws. For more details, see the section on How We Use Your Information below.

Information We Collect Automatically

We also collect certain information automatically to help us improve our Services and understand how they are used. Below are examples of the types of information we may collect:

Log Information: Like most online service providers, we collect data that web browsers, mobile devices, and servers typically make available. This includes browser type, IP address, unique device identifiers, language preferences, referring sites, date and time of access, operating system, and mobile network information.
Usage Information: We gather information about how you interact with our Services, such as the pages you visit, the time spent on those pages, and the features you use. This helps us analyze trends and improve the user experience.
Location Information: We may approximate your location using your IP address. This data helps us understand geographic trends in how our Services are accessed. For mobile app users, we may collect precise location data if you permit access through your device’s settings.
Stored Information: If you use our mobile applications, we may access certain information stored on your device (e.g., photographs or files) when you grant us permission through your device’s operating system.
Information from Cookies and Tracking Technologies: We use cookies and similar technologies, such as pixel tags, to collect data about how visitors use our Services. These tools help us track website usage, preferences, and email campaign effectiveness, as well as deliver targeted content. For more details, refer to our Cookie Policy.

We use this information to provide and enhance our Services, gain insights into user behavior, and improve the overall experience.

Information We Collect from Other Sources

We may receive information about you from other sources to enhance our ability to provide services. For example:

If you schedule an appointment or interact with us through a third-party platform (such as a scheduling or telehealth service), we may receive basic information such as your name, email address, and contact details.
If you authorize another service (such as Google) to share information with us, we may collect data such as your username or basic profile details as permitted by that service’s authorization procedures.

The type of information we receive depends on the services you use or authorize and the options available through those services.

We may also receive limited information from third-party sources, such as mailing addresses, to communicate with prospective clients or for marketing purposes. For example, we may send informational mailers about our Services to individuals who may benefit from them.

How and Why We Use Information

Purposes for Using Information

We use the information we collect for the following purposes:

To Provide Our Services:
This includes setting up and maintaining your account, scheduling appointments, providing customer support, processing payments, and verifying user information.
To Ensure Quality, Maintain Safety, and Improve Our Services:
We monitor and analyze how our Services are used to identify areas for improvement, introduce new features, and ensure a safe and seamless experience for our clients.
To Market Our Services:
We use your information to tailor marketing efforts, such as sharing updates about new offerings or promotions that may interest you. We also analyze the effectiveness of our campaigns to improve how we communicate with potential and current clients.
To Protect Our Services and Users:
We take measures to detect and prevent security incidents, malicious activity, fraud, and other illegal actions. This includes complying with legal obligations and safeguarding the rights and property of Dyer Psychology, Inc. and its users.

To Address Issues or Fix Problems:
We use collected information to monitor, debug, and resolve any technical issues that may affect your experience.
To Customize Your Experience:
We strive to personalize your interactions with our Services, including tailoring notifications, recommendations, or other content to better suit your preferences.

To Communicate With You:
We use your information to reach out regarding appointments, account updates, or other important notices. We may also send tips, feedback requests, or promotional offers. You can opt out of marketing communications at any time, though you’ll still receive essential updates related to your account or services.

Legal Bases for Collecting and Using Information

For individuals in the European Union, our legal grounds for processing your information under EU data protection laws are as follows:

To Fulfill Our Commitments to You:
The use of your information is necessary to fulfill our obligations under applicable terms of service or agreements with you. For example, this includes enabling access to our website, scheduling services, or processing payments.
For Compliance with Legal Obligations:
We process your information when it is required to comply with applicable laws and regulations.
To Protect Vital Interests:
Processing is necessary to protect your vital interests or the interests of another person.
For Legitimate Interests:
We have a legitimate interest in using your information to:
- Provide and update our Services
- Enhance your user experience
- Safeguard and improve the security of our Services
- Communicate with you
- Measure and improve the effectiveness of our communication and marketing
- Monitor and address issues with our Services
- Personalize your experience with tailored content and recommendations
With Your Consent:
In specific instances, we rely on your consent. For example, this applies when placing certain cookies on your device and later accessing them, as outlined in our Cookie Policy.

If you have any questions about how we process your information or your rights under EU data protection laws, please contact us.

Sharing Information

How We Share Information

We share information about you in limited circumstances, and with appropriate safeguards on your privacy. These are spelled out below, as well as in the section called Ads and Analytics Services Provided by Others:

To protect rights, property, and others:

We may disclose information about you when we believe in good faith that disclosure is reasonably necessary to protect the property or rights of Dyer Psychology, PLLC, third parties, or the public at large. For example, if we have a good faith belief that there is an imminent danger of death or serious physical injury, we may disclose information related to the emergency without delay.

Business transfers:

In connection with any merger, sale of company assets, or acquisition of all or a portion of our business by another company, or in the unlikely event that Dyer Psychology, PLLC goes out of business or enters bankruptcy, user information would likely be one of the assets that is transferred or acquired by a third party. If any of these events were to happen, this Privacy Policy would continue to apply to your information and the party receiving your information may continue to use your information, but only consistent with this Privacy Policy.

With your consent:

We may share and disclose information with your consent or at your direction. For example, we may share your information with third parties when you authorize us to do so, like when you connected your site to a social media service through our Publicize feature.

Aggregated or de-identified information:

We may share information that has been aggregated or de-identified, so that it can no longer reasonably be used to identify you. For instance, we may publish aggregate statistics about the use of our Services, or share a hashed version of your email address to facilitate customized ad campaigns on other platforms.

To protect rights, property, and others:

Business transfers:

With your consent:

Aggregated or de-identified information:

Site owners:

If you have a WordPress.com account and interact with another site using our Services, your information may be shared with the administrators of the site. For example, if you leave a comment on a site created on WordPress.com or running Jetpack, your IP address and the email address associated with your WordPress.com account may be shared with the administrator(s) of the site where you left the comment. Or if you make a payment (like via Recurring Payments) to a site, your public display name, user name, and email address may be shared with the administrator(s) of the site.

Subsidiaries and independent contractors:

We may disclose information about you to our subsidiaries and independent contractors who need the information to help us provide our Services or process the information on our behalf. We require our subsidiaries and independent contractors to follow this Privacy Policy for any personal information that we share with them.

Third-party vendors:

We may share information about you with third-party vendors who need the information in order to provide their services to us, or to provide their services to you or your site. This includes vendors that help us provide our Services to you (like Stripe, which powers WooCommerce Payments, payment providers that process your credit and debit card information, payment providers you use for your own ecommerce operations, fraud prevention services that allow us to analyze fraudulent payment transactions, cloud storage services, postal and email delivery services that help us stay in touch with you, customer chat and email support services that help us communicate with you, registrars, registries, and your hosting provider; those that assist us with our marketing efforts (e.g., by providing tools for identifying a specific marketing target group or improving our marketing campaigns, and by placing ads to market our services); those that help us understand and enhance our Services (like analytics providers); those that make tools to help us run our operations (like programs that help us with task management, scheduling, word processing, email and other communications, and collaboration among our teams); other third-party tools that help us manage operations; and companies that make products available on our websites (like the extensions on WooCommerce.com), who may need information about you in order to, for example, provide technical or other support services to you. We require vendors to agree to privacy commitments in order to share information with them. Other vendors are listed in our more specific policies (e.g., our Cookie Policy).

Legal and regulatory requirements:

We may disclose information about you in response to a subpoena, court order, or other governmental request. For more information on how we respond to requests for information about WordPress.com users, please see our Legal Guidelines. Additionally, if you have a domain registered with WordPress.com, we may share your information to comply with the Internet Corporation for Assigned Names and Numbers’ (ICANN) regulations, rules, or policies. For example, your information relating to your domain registration may be available in the WHOIS database, or we may be required to share your information with ICANN-approved Dispute Resolution Service Providers. Please see our Domain Registrations and Privacy support document for more details.

Published support requests:

If you send us a request for assistance (for example, via a support email or one of our other feedback mechanisms), we reserve the right to publish that request in order to clarify or respond to your request, or to help us support other users.

Site owners:

Subsidiaries and independent contractors:

Third-party vendors:

Legal and regulatory requirements:

Published support requests:

We show ads on some of our users’ sites as well as some of our own, and the revenue they generate lets us offer free access to some of our Services so that money doesn’t become an obstacle to having a voice.

Under a new California law, the California Consumer Privacy Act (“CCPA”), some personalized advertising you see online and on our services might be considered a “sale” even though we don’t share information that identifies you personally, like your name or email address, as part of our advertising program.

You have choices about these ads, learn more about them and our ads program.

Information Shared Publicly

Information that you choose to make public is — you guessed it — disclosed publicly.

That means information like your public profile, posts, other content that you make public on your website, and your “Likes” and comments on other websites are all available to others — and we hope they get a lot of views!

For example, the photo that you upload to your public profile, or a default image if you haven’t uploaded one, is your Globally Recognized Avatar, or Gravatar — get it? Your Gravatar, along with other public profile information, displays alongside the comments and “Likes” that you make on other users’ websites while logged in to your WordPress.com account. Your Gravatar and public profile information may also display with your comments, “Likes,” and other interactions on websites that use our Gravatar service, if the email address associated with your account is the same email address you use on the other website.

We also provide a “Firehose” stream of public data (like posts and comments) from some sites that use our Services to provide that data to Firehose subscribers, who may view and analyze the content (all subject to our Terms of Service), but do not have rights to re-publish it publicly. Find out more about opting out of the Firehose for WordPress.com and Jetpack sites. Public information may also be indexed by search engines or used by third parties.

Please keep all of this in mind when deciding what you would like to share publicly.

How Long We Keep Information

We generally discard information about you when it’s no longer needed for the purposes for which we collect and use it — described in the section above on How and Why We Use Information — and we’re not legally required to keep it.

For example, we keep the web server logs that record information about a visitor to the Dyer Psychology website, like the visitor’s IP address, browser type, and operating system, for approximately 30 days. We retain the logs for this period of time in order to, among other things, analyze traffic to Dyer Psychology website and investigate issues if something goes wrong on one our website.

As another example, when you delete a post, page, or comment from your WordPress.com site, it stays in your Trash folder for thirty days in case you change your mind and would like to restore that content, because starting from scratch is no fun. After the thirty days are up, the deleted content may remain on our backups and caches until purged.

Security

While no online service is 100% secure, we work very hard to protect information about you against unauthorized access, use, alteration, or destruction, and take reasonable measures to do so. We monitor our Services for potential vulnerabilities and attacks.

To enhance the security of your account, we encourage you to enable our advanced security settings, like Two Step Authentication.

Your Rights

If you are located in certain parts of the world, including California and countries that fall under the scope of the European General Data Protection Regulation (aka the “GDPR”), you may have certain rights regarding your personal information, like the right to request access to or deletion of your data.

European General Data Protection Regulation (GDPR)

If you are located in a country that falls under the scope of the GDPR, data protection laws give you certain rights with respect to your personal data, subject to any exemptions provided by the law, including the rights to:

Request access to your personal data;
Request correction or deletion of your personal data;
Object to our use and processing of your personal data;
Request that we limit our use and processing of your personal data; and
Request portability of your personal data.

You also have the right to make a complaint to a government supervisory authority.

Choices

You have several choices available when it comes to information about you:

Limit the information that you provide:

If you have an account with us, you can choose not to provide the optional account information, profile information, and transaction and billing information. Please keep in mind that if you do not provide this information, certain features of our Services — for example, premium themes that carry an additional charge — may not be accessible.

Limit access to information on your mobile device:

Your mobile device operating system should provide you with the option to discontinue our ability to collect stored information or location information via our mobile apps. If you choose to limit this, you may not be able to use certain features, like geotagging for photographs.

Opt out of marketing communications:

You may opt out of receiving promotional communications from us. Just follow the instructions in those communications or let us know. If you opt out of promotional communications, we may still send you other communications, like those about your account and legal notices.

Set your browser to reject cookies:

At this time, Dyer Psychology does not respond to “do not track” signals across all of our Services. However, you can usually choose to set your browser to remove or reject browser cookies before using Automattic’s websites, with the drawback that certain features of Automattic’s websites may not function properly without the aid of cookies.

Opt out of our internal analytics program:

You can do this through your user settings. By opting out, you will stop sharing information with our analytics tool about events or actions that happen after the opt-out, while you’re logged in to your WordPress.com account. For more information, please see our Cookie Policy.

Close your account:

While we’d be very sad to see you go, you can close your account if you no longer want to use our Services. (Here are account closure instructions for WordPress.com accounts.) Please keep in mind that we may continue to retain your information after closing your account, as described in How Long We Keep Information above — for example, when that information is reasonably needed to comply with (or demonstrate our compliance with) legal obligations such as law enforcement requests, or reasonably needed for our legitimate business interests.

California Consumer Privacy Act (CCPA)

The California Consumer Privacy Act (“CCPA”) requires us to provide California residents with some additional information about the categories of personal information we collect and share, where we get that personal information, and how and why we use it.

The CCPA also requires us to provide a list of the “categories” of personal information we collect, as that term is defined in the law, so, here it is. In the last 12 months, we collected the following categories of personal information from California residents, depending on the Services used:

Identifiers (like your name, contact information, and device and online identifiers);
Commercial information (your billing information and purchase history, for example);
Characteristics protected by law (for example, you might provide your gender as part of a research survey for us);
Internet or other electronic network activity information (such as your usage of our Services, like the actions you take as an administrator of a WordPress.com site);
Geolocation data (such as your location based on your IP address);
Audio, electronic, visual or similar information (such as your profile picture, if you uploaded one);
Professional or employment-related information (for example, your company and team information if you are a Happy Tools user, or information you provide in a job application); and
Inferences we make (such as likelihood of retention or attrition).

You can find more information about what we collect and sources of that information in the Information We Collect section above.

We collect personal information for the business and commercial purposes described in the How and Why We Use Information section. And we share this information with the categories of third parties described in the Sharing Information section.

If you are a California resident, you have additional rights under the CCPA, subject to any exemptions provided by the law, including the right to:

Request to know the categories of personal information we collect, the categories of business or commercial purpose for collecting and using it, the categories of sources from which the information came, the categories of third parties we share it with, and the specific pieces of information we collect about you;
Request deletion of personal information we collect or maintain;
Opt out of any sale of personal information; and
Not receive discriminatory treatment for exercising your rights under the CCPA.

The CCPA & Personalized Advertising in Our Ads Program

Our mission is to make our Services accessible to as many people as possible. We show ads on our own sites, and the revenue these ads generate lets us offer free access to some of our Services so that money doesn’t become an obstacle to having a voice. Our ads program also allows our users to earn revenue to support and grow their own sites. As part of our advertising program, we and our users do use cookies to share certain device identifiers and information about your browsing activities with our advertising partners, and those advertising partners may use that information to show you personalized ads on some of our users’ sites and some of our own.

The personal information we share includes online identifiers; internet or other network or device activity (such as cookie information, other device identifiers, and IP address); and geolocation data (approximate location information from your IP address). These disclosures may be considered a “sale” of information under the CCPA. We do not sell (or share) information through our ads program that identifies you personally, like your name or contact information. We don’t knowingly sell personal information of those under 16. Learn how you can opt out by going to California: Do Not Sell My Personal Information.

Contacting Us About These Rights

You can usually access, correct, or delete your personal data using your account settings and tools that we offer, but if you aren’t able to or you’d like to contact us about one of the other rights, scroll down to “How to Reach Us” to, well, find out how to reach us.

When you contact us about one of your rights under this section, we’ll need to verify that you are the right person before we disclose or delete anything. For example, if you are a user, we will need you to contact us from the email address associated with your account. You can also designate an authorized agent to make a request on your behalf by giving us written authorization. We may still require you to verify your identity with us.

How to Reach Us

If you have a question about this Privacy Policy, or you would like to contact us about any of the rights mentioned in the Your Rights section above, please contact us through our web form or via email.

Other Things You Should Know (Keep Reading!)

Transferring Information

Because Dyer Psychology, PLLC Services are offered worldwide, the information about you that we process when you use the Services in the EU may be used, stored, and/or accessed by individuals operating outside the European Economic Area (EEA) who work for us, other members of our group of companies, or third-party data processors. This is required for the purposes listed in the How and Why We Use Information section above. When providing information about you to entities outside the EEA, we will take appropriate measures to ensure that the recipient protects your personal information adequately in accordance with this Privacy Policy as required by applicable law. These measures include:

In the case of US based entities, entering into European Commission approved standard contractual arrangements with them, or ensuring they have signed up to the EU-US Privacy Shield; or
In the case of entities based in other countries outside the EEA, entering into European Commission approved standard contractual arrangements with them.

You can ask us for more information about the steps we take to protect your personal information when transferring it from the EU.

Privacy Policy Changes

Although most changes are likely to be minor, Dyer Psychology, PLLC may change its Privacy Policy from time to time. Dyer Psychology, PLLC encourages visitors to frequently check this page for any changes to its Privacy Policy. If we make changes, we will notify you by revising the change log below, and, in some cases, we may provide additional notice (like adding a statement to our homepage or the WordPress.com Blog, or sending you a notification through email or your dashboard). Your further use of the Services after a change to our Privacy Policy will be subject to the updated policy.

Ads and Analytics Services Provided by Others

Ads appearing on any of our Services may be delivered by advertising networks. Other parties may also provide analytics services via our Services. These ad networks and analytics providers may set tracking technologies (like cookies) to collect information about your use of our Services and across other websites and online services. These technologies allow these third parties to recognize your device to compile information about you or others who use your device. This information allows us and other companies to, among other things, analyze and track usage, determine the popularity of certain content, and deliver ads that may be more targeted to your interests. Please note this Privacy Policy only covers the collection of information by Dyer Psychology, PLLC and does not cover the collection of information by any third-party advertisers or analytics providers.

Third-Party Software and Services

If you’d like to use third-party plugins or embeds, WooCommerce Payments (powered by Stripe), WooCommerce extensions that enable services provided by third parties, or other third-party software or services, please keep in mind that interacting with them may mean providing information about yourself (or your site visitors) to those third parties. For example, some third-party services may request or require access to your (yours, your visitors’, or customers’) data via a pixel or cookie. Please note that if you use the third-party service or grant access, your data will be handled in accordance with the third party’s privacy policy and practices. We don’t own or control these third parties, and they have their own rules about information collection, use, and sharing, which you should review before using the software or services.